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Cleveland Clinic Marketing & Communications Intern

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© 2022 CCF Image 

November 2021 - February 2022 

Marketing & Communication Team Objectives

  • Build national awareness & volume 

  • Grow local volume & service line preference

  • support philanthropy

  • Communicate enterprise priorities & engage caregivers

  • Support global growth & brand development

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Omicron Wave Strikes in Northeast Ohio - end of 2021 and early 2022
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NEO Hospitals Rally Around the Call-to-Action: HELP

 

As stated in The Washington Post, "The ad was a collaboration of Cleveland Clinic, MetroHealth, University Hospitals, Summa Health, the U.S. Department of Veterans Affairs, and St. Vincent Charity Medical Center. The six medical systems help care for a population of nearly 2.8 million people in the Cleveland area." 

December 2021 HELP campaign 

Organic Social

As an intern, I monitored the social media traffic of COVID-19 HELP Campaign used for report sent to the Cleveland Clinic CMO. This included Cleveland Clinic owned social media on Instagram and national media headlines re-sharing CCF's HELP ad such as CNN and Washington Post.

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CCF + CAVS

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Partnership with Cleveland Cavaliers 

Each month the Cleveland Clinic selected one of its Health Essentials articles to be promoted by the Cleveland Cavaliers via Twitter. 

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I selected the article for January 2022 Health Essential sponsorship for the Cleveland Cavalier's Twitter feed.

I created Bitly tracking links.  

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The tweet's theme of mental health gained over 200 likes and a retweet by CAVS athlete & mental health advocate, Kevin Love.

  • LinkedIn

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